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Business & Marketing Class
for Health Practitioners
How to Build your Business and Promote Yourself
| Dates: |
November 8 - 9, 2008 |
| Times: |
Registration: 9:30 a.m. Nov. 8
Class time: 10a.m. to 6p.m.; please bring a box-lunch as we will break only for 30 minutes at lunch to accommodate all the material we plan to cover. |
| Tuition: |
$250 |
| Location: |
Oakland, CA |
| Instructor: |
Amanda Burton & Tiffiny Fyans |
Required course to complete Practitioner certification, offered once/year
This two-day intensive is about the nuts & bolts of setting up a practice, with specific solutions that you can put into place easily and cheaply to help you manage your time, your record-keeping, your client relationships, your vendor relationships, and your marketing opportunities. You will learn strategies and specific skills about these topics:
- Bookkeeping, accounting, taxes, specially targeted for health practitioners: what to do, when to do it, and how to do it simply and reliably. Simple financial statements, how to read them, and why they matter.
- Business plans: how to scale this valuable tool to fit your needs, why and when to write one, and what to do with it once you've written it.
- Licenses, permits, fees, legal obligations and why you need to have a shredder: everything you need to know in one manageable dose, with great take-home reference materials and forms.
- Record-keeping: what to file and how to file it, and great techniques to get it done painlessly.
- Renting an office: different strategies explored, and how to negotiate effectively with a commercial landlord.
- You've rented your space: what to do, what not to do. Emphasis on how to make the space comfortable and effective from your client's perspective, and why that should be a major part of your plan. Affordable strategies, great tips and techniques. Clutter-busting 101.
- Scheduling your time: how to manage your appointment calendar, make your business grow, and keep your clients from running your life.
- Vendor relationships, they're more important than you might think: how to get great service and the best prices on the things you need to run your practice.
- Marketing for fun and profit: this area is critical to your business success. It can be done cheaply and effectively with a little imagination and effort. We'll explain how and why, with great tips and resources to make it easy and personal to you. We'll cover identity, print advertising, collateral, web, internet advertising, networking, special events, public relations, how to manage your mailing list, and a few "guerrilla" techniques just to keep it interesting.
Sounds like a lot? Bring your notebook and your laptop (if you have one, PC or Mac) and prepare for a fun, intense workout to benefit your most important muscle: your brain. (Okay, we know it's not technically a muscle.) We'll have special presenters, a panel of experienced practitioners for Q&A, and some terrific coupons, discounts and goodie-bags to help get you launched or take you to your next level. There will be a raffle at the end: winner gets a complete marketing package, including "identity", business cards, brochures, even a starter website. Woo-hoo!
Attendance limited. Please register early by sending your deposit of $50 U.S.
made payable to Chi Nei Tsang Institute (check or Visa/MC)
481 36th Street, Oakland, CA
Tel: 510-848-9558
E-mail: classes@chineitsang.com
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